Designer
Fredun Shapur
Items for sale
Not for sale
Naef Snakes And Swans
Not for sale
Trendon Playsack: Monkey
Not for sale
Naef Flächenspiel
Not for sale
Creative Playthings Log Boat
Not for sale
Creative Playthings Cloth Book – Animals
Not for sale
Creative Playthings Cloth Book – Vehicles
Not for sale
Fredun Shapur
1929 – 2019
Like Bruno Munari or Charles Eames, the designer Fredun Shaper made a particularly daring and inventive contribution to the world of children. Between the 1960s and 1980s he designed toys for manufacturers such as Naef in Switzerland, Galt Toys in Great Britain, and above all Creative Playthings in the United States.
From wooden puzzles to animal disguises made from paper sacks, Fredun Shapur’s toys still have the power to challenge and enchant, while his use of color and graphic refinement remain strikingly modern. Fredun Shaper also illustrated children’s books and produced one of the most remarkable corporate identities for a toy company, defining the Creative Playthings image through a logo that has become iconic.